Tradeshow Sell Sheet
This small pamphlet was created for the Toronto-based start up Nymi. This sell sheet was developed to be an effective marketing tool to capture the attention of trade show and convention goers. With a bustling environment, large hero images and strong brand visuals were used to capture the attention of the attendees.
Strengthening Youth Entrepreneurship Education Report
Being part of the team called in to name a new company, I was able there from the brands inception. Building the brand from the ground up gave me an intimate knowledge of the company, as well as an opportunity to apply these visual systems to a public facing report on entrepreneurship education among youth.
Classroom Connects Curriculum
After a poor experience with their initial designer, I was brought in to their offices to work directly with the client to develop this 162-page document from the ground up. A colour coding system was implemented to denote the chapters and a continuous grid was used to display curriculum information.
Opulent Cake Co.
Opulent Cake Co. is another visual brand that I built from the ground up. Founder Angela Antonistan was looking for a creative way to showcase her work as well as background information about herself as a baker and cake decorator. This magazine was developed to do exactly that. It includes an interview, advice, and testimonials.