Brand Case Study
Take a deeper look at what went into creating the Saperior brand.
While living in Victoria, BC, I worked with the founder of Saperior Plant Products to develop and implement this brand. He was (and is) a head in the clouds entrepreneur that had the motivation of building his company up while sticking to his roots as a steward of nature.
His first product was a salve that used pine resin that he harvested himself by hand. It was extremely versatile and he found many uses for it both for skin and hair as well as for cuts and scrapes while he explored the backcountry of Vancouver Island.
This was something that I really wanted to highlight in the branding and marketing.